The current generation of consumer is challenging the role that business plays in society and franchises have wonderful platforms to play a positive role and in so doing win customers. In a world of increased consumer choice, it is no longer about what you have on the menu, it is now about how your product or service can be tailor-made to what a customer really wants.
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The success of RocoMamas speaks to this — with 61 franchise outlets their business model clearly responds to the essence of this trend by allowing consumers to create their own burgers, and increasingly consumers want the ability to create their own dining experience. Amazon is a great example of this — same day delivery is becoming the norm in the age of instant gratification — I want it now! Differentiation through delivery remains a big opportunity. Social media is how your customers chose to interact with brands, whether to express anger, inquire or to show appreciation.
It is no longer about the question of should a business use social media or not, it is now more about how a business uses social media. Some key points to consider:. There is no doubt that franchising not only offers viable business opportunities, but also ensures that franchisees are better equipped to weather the tough economic environment. We at FNB Business remain committed to helping grow this very important sector and are well positioned to provide solutions supporting franchising as it evolves with these themes.
This approach enables each franchise in the group to be in touch with its neighbourhood through social and other local media challenges, giving them added strengths locally while being supported by the advantages and professionalism of national and international 21st-century business systems. If you are a neighbour buddy by acting as a central, participating and unifying figure in the community, your neighbourhood will in turn work for you. You can build awareness by sponsoring local events such as food festivals, cycling races or trail runs, especially if you can offer part of your own site as a venue, for example.
You will establish real, long-term partnerships, though, by working consistently with community gatekeepers, from schools and welfare groups to gyms and conservancies. Adopt a community project and encourage staff to give their time and effort and this will generate goodwill that will be reflected back at you. Such activities are about a lot more than column inches in community media, says Mukheibir. The season of goodwill is fast approaching — why not see what difference your business can make in your neighbourhood by then?
Become A Business Titan By Reading This Expert Advice | Founder's Guide
Spring is on the way and Cash Converters is celebrating the season of renewal with a bigger than ever Spring Clean Sale — and this year it gives you two very different opportunities to cash in. From 24 August to 2 September, you can help Cash Converters spring clean all its stores nationally by snapping up discounted items across all their different product categories. Then in the second phase starting on 3 September, Cash Converters returns the favour by giving away R over 20 days!
A total of customers will win cash prizes in this Spring Clean Special Draw of R10 per day from 6 to 25 September. To enter, all you need to do is sell Cash Converters an unwanted item that you have decided to spring clean.
Sorting through your cupboards for items that are in good condition but rarely used and that you are ready to sell could put you in line to be one of the lucky winners of a fistful of cash that will make your budget stretch further or give you a head start for early Christmas gift buys. Many of us have items crowding our homes that turned out to be bad buys, were unwanted presents or are outdated for our needs. Trading in these items can help you trade up to something that suits you better — as well as giving you the chance to be one of the lucky cash winners!
Apart from all the excitement around the opportunity to win big, the outcome is win-win for everybody, says Mukheibir.
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Whatever you choose to trade in for cash in hand could well become the treasure that somebody else has been looking for. He believes the Spring Clean process also has an important message for South Africans. The company makes digital workspaces for large financial transactions. At that point it had seven different products, and it was on the verge of going out of business. The first thing I did was figure out which of the seven products we could shut down, and why this made sense strategically. One of our products involved loan syndication.
Become A Business Titan By Reading This Expert Advice
We decided to shut down the other six products and focus on this one, since it solved the biggest problem. By trying to do so many things, we were unlikely to succeed at any. The team took some time to absorb the difficult message, but eventually they understood and bought in. They felt shutting down possible options for revenue at a time when the company badly needed it was insane. I argued that making choices and achieving focus was essential.
Principle-Centered Leadership by Stephen R. Now he tells them how to apply his theories to everyday life, focusing primarily on the world of business. Such power is based on trust and respect and survives even after one dies. Lee describes three types of power: coercive, which relies on the premise of control and uses fear as its instrument; utility, which is based on fairness, the exchange of what you can do for me with what I can do for you; and principle-centered, which is based on what you can do with others.
The author tells us that his purpose in writing this book is to encourage us in our work with people, and he recommends that we choose principle-centered power as the primary way to influence others in our key relationships. Such power requires us to grow, to challenge our assumptions, and often to change our whole orientation in life. I always present this book to them saying "if you read it and do as it says, it will work magic. The book is a series of parables about money written in the s by George Clason. The stories in the book are entertaining; they are reminiscent of some of the parables in the Bible, such as the Prodigal Son or the story of the Workers in the Vineyard.
I think this is intentional on the part of the author; certainly readers in the s had an appreciation for "old fashioned stories with a moral" that people today seem to have lost. I enjoy the book greatly, though, and any thoughtful person who reads the book should find it interesting, especially if they are trying to get their finances in order. With the help of his fictional barber, Roy, and a large dose of humor, Chilton encourages readers to take control of their financial future and build wealth slowly, steadily, and with sure success.
Drawing on lessons learned from working with more than 15, small, medium-sized, and very large organizations, Gerber has discovered the truth behind why management doesn't workand what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader Emperor and the most widely embraced myth of all.
The E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organization, and develop an entrepreneurial mind-set to achieve true success. How could it be that simple?
40 High-Impact Books for Entrepreneurs [Giveaway]
It is, but first you have to believe. Most people want to see something happen, then believe in it. To be succesful you have to do the opposite. Believe in it first, then you will see it. That's is one of the key messages in this book written almost 70 years ago It reads like it was written yesterday. The title says it all. I am certain many people from all walks of life could benefit from this work, regardless of their opinion of money and riches. The message is clear: You may have whatever you want in life I first read this book when I was a teenager.
I am not sure it made much of an impression on me. I picked it up recently and I can't believe how much it has changed. Of course, that's nonsense. The book is the same, only my mind is now ready to see what the secret is Get this book and see if you can unlock the Secret to finding 'riches' for yourself. Ridgefield, CT, Phone: jbarry titanacs.
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Get Better or Get Beaten. Jack - Straight from the Gut. McDonald's - Behind the Arches. Blanchard, Sheldon Bowles Contributor. Competing on Value. Giuliani, Ken Kurson. Principle-Centered Leadership. The Richest Man in Babylon.